Park Active adopted by Westfield London in Shepherd’s Bush and Westfield Stratford City

Westfield’s car parks in its Shepherd’s Bush and Stratford locations have both adopted Park Active, following in the footsteps of locations in Brighton and Colchester to encourage more cycling, walking, and wheeling, freeing up central parking for short stay shoppers and blue badge holders.

Park Active enables motorists to drive to and leave their vehicle at a designated location before completing the remainder of their journey on foot or by bicycle, with additional Park Active signage to mark out active travel routes. The initiative aims to ensure that active travel routes tailored to local needs are made accessible and achievable to a broad cross section of the community.

Park Active offers a free practical framework and nationally consistent branding to car park operators where parking is in high demand, such as at retail and leisure destinations, town and city centres, hospitals and universities. It also frees up space for those with accessible needs who require parking that is close to their destination.

Katie Wyle, Head of Shopping Centre Management at Unibail-Rodamco-Westfield, said: “At Westfield, we’re always looking for ways to enhance the customer experience while also supporting more sustainable travel choices. The introduction of Park Active at Westfield London and Westfield Stratford City enables us to encourage more people to embrace active travel, helping to ease congestion and improve air quality in the local community.”

Isaac Occhipinti, Head of External Affairs for the BPA, said: “We are thrilled to see Park Active expand to include this iconic shopping centre location, and look forward to it inspiring others to adopt it in 2025.  It's a practical, low-cost behaviour change tool that can help improve the air quality around some of our cities and town centres.”

This marks the continuation of the good work Westfield and the BPA have completed together, with both Westfield sites already having achieved the Park Mark accreditation, an award presented to parking facilities that have achieved the requirements of a risk assessment conducted by the Police and the British Parking Association, certifying their safety.

For more information visit https://www.britishparking.co.uk/Schemes