New research places the consumer at the heart of our thinking
Independent consumer insight research reveals that the majority of people recognise why parking needs to be effectively managed and the strong community benefits this delivers for all.
The British Parking Association commissioned ICM Unlimited to conduct this groundbreaking research to build its knowledge of changing public attitudes and behaviour in relation to parking. We continue to listen carefully to consumers and by charting public perceptions of how parking is managed, we gain key insights to improve standards and help avoid misconceptions.
We understand that parking can be a frustrating issue for drivers and non-drivers alike but crucially, there is recognition that parking plays an important part in people’s lives, with many holding strong views and caring deeply about the subject. The research findings paint a broadly positive picture of our sector, including for example:
• The majority of participants agree that parking tickets are effective in encouraging drivers to follow car park rules
• Three quarters of those surveyed had not received a ticket during the past three years
• Interestingly, some of the strongest feelings were reserved for selfish parking behaviour, like parking on pavements and outside schools, where people believe that parking enforcement needs to be even stronger. This contrasts with the political and media narrative which suggests parking management is overzealous
Conor Greely, Chair of the BPA’s Technology, Innovation and Research Board said: “Overall, it is pleasantly surprising that people broadly recognise the positive impact of effective parking management and enforcement, which make it easier to find somewhere to park and make streets safer and less congested."